We’re going to take a look into these 4 Google Display Ads Features you didn’t know about: So now that we’ve covered some of the restrictions as well as our chosen third-party vendor to utilize, it’s time to learn about some of the loopholes we’ve come to find. Actions on use click: All sound must come to a stop upon exit click.The video must include: A progress bar, play/pause/stop buttons and mute/unmute buttons.Sound is only allowed only in the case that the user clicks on the unmute button on the banner. Remember that the video needs to be muted by default. User-initiated videos on click only as well. Note that sound effects are not permitted in mouseover/rollover. These effects can turn the mouse into a different pointer design and/or animate portions of the ad. Mouseover: Only user-initiated mouse effects (by hover or click) are allowed for banner ads and will always be in control by the user. On the other hand, autoplay, animations are limited to 30 seconds (which includes loops). If you were to implement video, both MP4, and either WebM or Ogg formats must be used to ensure compatibility across all major browsers. Video (In-Display Ads): Remember that FLV video format is not permitted. In this case, true streaming is not counted within the 2.2MB limit. The limit will always be 2.2 MB for all HTML5 assets including video, custom fonts, polite loading fallback. Sizing, Techs & Specs: Some of the perks of using BannerNow is that it permits a total non-user initiated load size of up to 2.2 MB, which escapes Google’s 150KB limit.
Here are a couple of explanations to keep in mind when creating your next customized banner: Technicalities of Using BannerNow Certified Google VendorĮven if utilizing a third-party vendor, there are still certain rules that will abide by Google Ad Policies. Like BannerNow which is a certified Ad Server Vendor and has many possibilities to offer in terms of ad creation. However, in this case, we are interested in Ad Server Advertiser certified vendors. What does this mean? This means that there are many certified Google vendors, and each of these has different certifications, which allow them to carry out certain tasks.įor example, you’ll find vendors that are only certified for analytics research, others for Ad Swapping and so on. In order to move forward into the 4 secret features, you need to learn about third-party certified vendors. It’s no news that Google applies some strict restrictions for display ads, such as:īut First, Discover Third-Party Ad Serving Certified Vendors Let’s get into it!Ī Quick Look into Some of Google’s Restrictions And hey, you’d be surprised to know that we’ve found a couple of loopholes for some of these. We’re going to help fix that.īut first, let’s get into some of Google’s not-so-secret restrictions as per ad sizing, techs, and specs, which you can read more about here. Big corporations have been utilizing these hidden features for years now, and it’s safe to bet that their ad campaigns are performing far more efficiently than yours. Shhh, in this article, we’re going to share a little secret (or four and some more) about some of the hidden features, nobody has told you about within the Google Display Ads platform.
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